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Our 
Mission

At Flawed Leader, we believe that leaders and organizations can be equipped to tackle the challenges of supporting their people and create transformative leadership through their own growth process. All leaders and organizations are capable with an open mindset, a community of support, and a clear path forward.

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Grow. Together.

You’re building something important. 

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But bearing the burden of building a growing organization alone—whether you’re in the early stages or leading through scale—comes with pressure that’s hard to name, let alone navigate. 

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You’re juggling financial realities, stretched thin across too many roles with too little time, and trying to support the people around you while keeping an eye on what’s ahead. You care deeply about your company and people. You know the value and benefits of creating a strong foundational culture in your organization. You know that putting in the work will help you be better equipped to navigate the inevitable challenges you will continue to face as you scale. 

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You also know that without support and tools to establish foundational systems, it is going to be hard to take on this work alone. Where do you start? What do you address? How do you go about it? How do you find the time?

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The good news is you don’t have to do it alone! 

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Flawed Leader exists to equip you with the tools and resources you’ll need to craft a strong cultural foundation from the start—before you realize you need it and it’s too late—to Grow. Together. 

Colleagues Going Over Plans

Our Services

1

Coaching

Coaching is a 1-1 or group process that provides an clarity of the opportunities that a leader, team, and/or organization may have. This supportive process provides clarity and ownership as well as an understanding of the path forward.

2

Organizational Transformation

Organizational Transformation is a form of consulting that provides a comprehensive review of all of your organization's people, cultural systems, and people processes as well as provides a course of action to address opportunites.

3

Learning

Learning products can be utilized self-service or in partnership with other services like Coaching, Consulting. Utilizing the FLAWED Method, these tools support an organization or leader's learning in a collaborative process.

"Gavin provided a nurturing environment where I could openly share my thoughts and experiences, giving me a sense of comfort and trust"

The time is always right to Grow. Together.

You don’t have to have it all figured out.

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Leadership is hard, especially when you're building something from the ground up or trying to steady what’s already in motion. If you're feeling stretched thin, unsure what the next right step is, or just need a space to think clearly and lead with intention—you're not alone. And you don’t have to do it alone.

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At Flawed Leader, we can equip you to take on the hard work of leadership head on. We’ll help you turn the weight you’re carrying into something you can grow from. If you're ready to explore what’s possible for you, your team, and your organization, let’s talk.

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Flawed Leader FAQ

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At Flawed Leader, we believe that leaders can be equipped to tackle the challenges of supporting their teams and create transformative leadership through their own growth process. All leaders are capable with an open mindset, a community of support, and a clear path forward. ​

 

Why ‘Flawed Leader’ as the name? 

 

The word flawed elicits a reckoning; am I flawed, do I have to admit I’m flawed? It’s not about being flawed, rather it's about recognizing that flawed is the fundamental nature of our humanity, and there is power in this. Flawed is the reality of how we exist and live and serves as a call to action to lead even with those flaws. In our business lives, we are often looking for an element of ‘perfection’ before we feel ready to act.  

 

At Flawed Leader, our intent is to live in that imperfect place and cultivate growth wherever you are. As leaders, recognizing our own imperfections and still pursuing growth allows us to be both an example to the teams we lead and allows us to lead better as a work in progress. When we’re all in it together, it's easier to create collective growth and not just meaningful, but sustainable growth forward.

 

What services does Flawed Leader provide?

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Coaching: we support an understanding of the opportunities through a supportive process that provides clarity and ownership

Training: we provide training and resources to support the emergence of the growth process 

Support: we support threading this work forward into the day-to-day to solidify an ongoing transformational process 

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What is Coaching?

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A coach is a partner to help actualize potential that enters the partnership as an equal. The fundamental element of coaching is the belief that the client is capable and equipped to take on the challenge of growth. The coach helps bring this potential to the forefront.

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A coach will create an open space to understand, challenge, explore, and consider what is and what could be. A coach does not tell or instruct. They are a partner to guide. 

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At Flawed Leader, we Coach based on the Core Competencies as defined by the International Coaching Federation. 

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What type of Organizations does Flawed Leader work with?

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We lead organizations, founders, and executive leaders, with an emphasis on the whole organization. We specialize in early-stage startups and newer businesses with 5-25 people. While we typically focus on e-commerce, direct-to-consumer, and emerging business, we specialize in any small to mid-size organization that is looking to set intention to their culture. Organizations that are seeking stability for their path forward and future scale are exactly the partners we're looking for.

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